NewsApril 22, 2014
AT&T sponsored a virtual reality driving simulator on the campus of Southeast Missouri State University to give students a reality experience about the dangers of texting while driving on April 15 and 16, 2014.
John Schwartz
Logo of AT&T's "It can wait" campaign.
Logo of AT&T's "It can wait" campaign.

AT&T sponsored a virtual reality driving simulator on the campus of Southeast Missouri State University to give students a reality experience about the dangers of texting while driving on April 15 and 16, 2014.

AT&T partnered with the Southeast Greek chapters of Sigma Chi and Alpha Xi Delta to raise awareness about the dangers of texting and driving. There were two simulators on campus, one in the University Center and another in Towers Lobby.

The Greek organizations were able to register more than 2,500 people to take the "It Can Wait" pledge. Participants of this event also received window decals for their car to show their pride in taking the pledge to never text while driving.

"We were very pleased AT&T and the Southeast Missouri State University chapters of Sigma Chi and Alpha Xi Delta teamed up to help educate nearly 8,000 students on our Cape Girardeau campus about the dangers of texting and driving. We care deeply about our students here at Southeast Missouri State University. Anything we can do to help educate students about this issue and encourage safe driving habits is vitally important," Dr. Kenneth Dobbins, president of Southeast, said in an AT&T press release.

The AT&T driving simulator is a computerized game that lets the people using it text and drive, which provides a realistic, yet safe, experience for drivers. The use of the simulator teaches drivers that no message is so important that it is worth diverting attention from the road risking their life. AT&T has sponsored the simulator in many locations around the nation, typically focusing on high schools and other events that attract young drivers.

"Texting and driving is a real problem for everyone, especially college students who are constantly checking social media. I was glad to see the amount of support and recognition from my peers and other Southeast students towards this campaign," Slater Felzien, chapter editor and organizer of this event for Sigma Chi, said.

AT&T has been among the national leaders, as a company, to educate drivers of the dangers of texting while driving and has been very proactive with to teach people, especially young drivers, the dangers of texting while driving through the "Texting While Driving...It Can Wait" campaign.

"Texting while driving is a dangerous behavior we have all witnessed on the roadways of Missouri. I think all drivers, at any age, need to make a personal commitment to never text and drive. This campaign has the potential to change lives," representative of AT&T Kathryn Swan said in an AT&T press release.

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